Some cats just do better on a single, simple protein, and MEOW Wild Venison gives you exactly that. This is a complete, freeze dried cat food made by The New Zealand Natural Pet Food Co using sustainably sourced wild venison as the star ingredient, supported by lamb organs and bone for a genuinely raw style nutritional profile rather than a token “meat first” label claim.
Freeze drying is the key difference here. Rather than cooking the food at high heat, MEOW gently removes the moisture while leaving the natural enzymes, amino acids, and nutrients intact, so what your cat gets is close to raw nutrition with none of the handling, thawing, or freezer space that comes with feeding actually raw. Serve it dry for a crunchy bite, or add a splash of warm water and let it rehydrate into a soft, meaty texture cats often find easier to eat, particularly seniors, kittens transitioning onto solids, or fussy eaters who turn their nose up at kibble.
With over 95% meat, organs, and bone, and a guaranteed minimum of 60% crude protein, this is a genuinely high protein recipe rather than a filler heavy formula with a few token meat flecks. It’s formulated to meet AAFCO nutrient profiles for all life stages, so it works as a complete and balanced meal on its own, not just a treat, though it’s equally happy being crumbled over wet or dry food as a flavour boosting topper for cats who need a bit of coaxing.
Ingredients
Wild Venison | Lamb | Lamb Green Tripe | Lamb Heart | Lamb Liver | Lamb Kidney | Ground Lamb Bone | Kelp | New Zealand Green Mussel | Honey | Rosemary | Coconut Oil | Hoki Oil | Choline Chloride | Taurine | Salt | Zinc Amino Acid Complex | Iron Amino Acid Complex | Copper Amino Acid Complex | Manganese Amino Acid Complex | Vitamin B1 (Thiamine Mononitrate)
Guaranteed Analysis
Crude Protein  Min 40%
Crude Fat     Min 22%
Taurine        Min 0.6%Â
Crude Fibre    Max 2%
Moisture       Max 5%
Calcium       2.5%
Phosphorous   1.5%
Omega-3 Fatty Acids*Â Â Min 0.8%Â
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient ProfilesÂ
Calorie Content ME (calculated): 4671 kcal/kg | 224 kcal/cup
Cup based on a 250ml | 8oz cup – Each cup weighs approx. 48g
​Formulated to meet the nutritional levels established by the AAFCO Cat Food Nutrient Profiles for All Life Stages. ​
GLUTEN & GRAIN FREE | Â CORN, SOY, & WHEAT FREE | ALL AGESÂ
Made in small batches in New Zealand, the 50g bag is sized well for trying a new protein, using as a regular topper, or popping in a bag for travel and vet visits.
Why cat parents choose MEOW Wild Venison:
- Single novel protein recipe built around sustainably sourced wild venison
- Freeze dried to preserve natural enzymes and nutrients, closer to raw than cooked kibble
- Over 95% meat, organs, and bone, with a guaranteed minimum of 60% crude protein
- Complete and balanced for all life stages under AAFCO nutrient profiles
- Versatile: serve dry as a crunchy treat, or rehydrate with warm water as a meal or topper
- Boosted with natural superfoods including Manuka honey, coconut oil, kelp, and Hoki oil
- Grain, gluten, corn, soy, and GMO free, with no artificial preservatives or flavours
- Made in small batches in New Zealand
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